Paid media performance report

10X Health — Amazon Ads

Amazon US Marketplace · Sponsored Products, Sponsored Brands, Sponsored Display
Reporting period: May 2025 – Apr 2026 (trailing 12 months)

Ryan Tolentino Account manager of record
Full tenure: Jul 2024 – Apr 2026 (22 months)

Health and wellness supplements. Sponsored Products, Sponsored Brands and Sponsored Display, managed together as one profitability target rather than three separate reports.

Ad spend managed

$828,922

$69,077 per month average

Ad-attributed sales

$4,547,112

from $15,051,937 total account revenue

ROAS

5.49x

ad sales ÷ ad spend

ACoS

18.2%

ad spend as % of ad sales

TACoS

5.5%

ad spend as % of total sales

Units sold

352,217

average selling price $42.73

Monthly ad spend vs ad-attributed sales

Spend scaled against revenue it produced. The gap between the two bars is the account's contribution.

Ad-attributed salesAd spend

ACoS by month

Advertising cost of sale — Amazon's equivalent of cost per acquisition, expressed as a percentage. Lower is more efficient. Holding this flat while spend scales is the harder half of the job.

ROAS by month

Return on ad spend. Every $1.00 of media returned this much in ad-attributed revenue.

Month-by-month detail

Month	Ad spend	Ad sales	ROAS	ACoS	Total sales	TACoS
May 2025	$68,997	$528,424	7.66x	13.1%	$1,286,488	5.4%
Jun 2025	$67,380	$404,628	6.01x	16.7%	$1,212,783	5.6%
Jul 2025	$74,609	$401,243	5.38x	18.6%	$1,261,289	5.9%
Aug 2025	$70,116	$426,035	6.08x	16.5%	$1,315,178	5.3%
Sep 2025	$64,374	$420,325	6.53x	15.3%	$1,283,231	5.0%
Oct 2025	$82,117	$499,568	6.08x	16.4%	$1,336,485	6.1%
Nov 2025	$80,252	$448,363	5.59x	17.9%	$1,314,952	6.1%
Dec 2025	$64,054	$401,223	6.26x	16.0%	$1,215,874	5.3%
Jan 2026	$57,683	$222,292	3.85x	25.9%	$1,268,061	4.5%
Feb 2026	$75,607	$297,750	3.94x	25.4%	$1,180,778	6.4%
Mar 2026	$75,302	$268,027	3.56x	28.1%	$1,250,480	6.0%
Apr 2026	$48,432	$229,235	4.73x	21.1%	$1,126,340	4.3%
12-month total	$828,922	$4,547,112	5.49x	18.2%	$15,051,937	5.5%

Full tenure, for context

The 22 months I held the account, July 2024 through April 2026.

Period	Ad spend	Avg / month	Ad sales	ROAS	ACoS	TACoS
Trailing 12 months	$828,922	$69,077	$4,547,112	5.49x	18.2%	5.5%
Full 22 months	$1,604,393	$72,927	$8,767,408	5.46x	18.3%	6.4%

Source and method. Figures are taken from the monthly account monitoring report I maintained for this account and cover May 2025 – Apr 2026. Spend, ad-attributed sales, total sales and units are reported values; ROAS, ACoS, TACoS and average selling price are calculated from those columns. This is my own report of the account, presented in my own format — it is not a screenshot of the Amazon Ads console, and I have not reproduced the platform interface. Amazon reports efficiency as ACoS rather than cost per lead, so ACoS is the figure that corresponds to a cost-per-acquisition target. Prepared by Ryan Tolentino.