Paid media performance report

NaturalSlim — Amazon Ads

Amazon US Marketplace · Sponsored Products, Sponsored Brands, Sponsored Display
Reporting period: May 2025 – Apr 2026 (trailing 12 months)

Ryan Tolentino Account manager of record
Full tenure: Jul 2024 – Apr 2026 (22 months)

Metabolism and weight-management supplements. Sponsored Products, Sponsored Brands and Sponsored Display, with a wide catalogue and a much lower average selling price than 10X Health — the account is won or lost on bid discipline at the ASIN level.

Ad spend managed

$1,194,584

$99,549 per month average

Ad-attributed sales

$5,897,386

from $21,906,119 total account revenue

ROAS

4.94x

ad sales ÷ ad spend

ACoS

20.3%

ad spend as % of ad sales

TACoS

5.5%

ad spend as % of total sales

Units sold

632,098

average selling price $34.66

Monthly ad spend vs ad-attributed sales

Spend scaled against revenue it produced. The gap between the two bars is the account's contribution.

Ad-attributed salesAd spend

ACoS by month

Advertising cost of sale — Amazon's equivalent of cost per acquisition, expressed as a percentage. Lower is more efficient. Holding this flat while spend scales is the harder half of the job.

ROAS by month

Return on ad spend. Every $1.00 of media returned this much in ad-attributed revenue.

Month-by-month detail

Month	Ad spend	Ad sales	ROAS	ACoS	Total sales	TACoS
May 2025	$98,860	$791,097	8.00x	12.5%	$2,447,079	4.0%
Jun 2025	$115,031	$685,185	5.96x	16.8%	$2,214,951	5.2%
Jul 2025	$131,505	$600,202	4.56x	21.9%	$2,268,128	5.8%
Aug 2025	$96,180	$591,774	6.15x	16.3%	$2,009,054	4.8%
Sep 2025	$101,135	$436,740	4.32x	23.2%	$1,971,017	5.1%
Oct 2025	$159,162	$597,995	3.76x	26.6%	$2,017,928	7.9%
Nov 2025	$203,898	$805,557	3.95x	25.3%	$2,130,299	9.6%
Dec 2025	$114,248	$545,355	4.77x	20.9%	$1,639,592	7.0%
Jan 2026	$47,287	$251,361	5.32x	18.8%	$1,711,721	2.8%
Feb 2026	$88,382	$417,363	4.72x	21.2%	$1,621,059	5.5%
Mar 2026	$38,898	$174,758	4.49x	22.3%	$1,875,291	2.1%
Apr 2026	$0	$0	NaNx	NaN%	$0	NaN%
12-month total	$1,194,584	$5,897,386	4.94x	20.3%	$21,906,119	5.5%

Full tenure, for context

The 22 months I held the account, July 2024 through April 2026.

Period	Ad spend	Avg / month	Ad sales	ROAS	ACoS	TACoS
Trailing 12 months	$1,194,584	$99,549	$5,897,386	4.94x	20.3%	5.5%
Full 22 months	$2,031,229	$92,329	$9,997,703	4.92x	20.3%	4.3%

Source and method. Figures are taken from the monthly account monitoring report I maintained for this account and cover May 2025 – Apr 2026. Spend, ad-attributed sales, total sales and units are reported values; ROAS, ACoS, TACoS and average selling price are calculated from those columns. This is my own report of the account, presented in my own format — it is not a screenshot of the Amazon Ads console, and I have not reproduced the platform interface. Amazon reports efficiency as ACoS rather than cost per lead, so ACoS is the figure that corresponds to a cost-per-acquisition target. Prepared by Ryan Tolentino.